Keeping Inn Touch
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Welcome to the February 2012 edition of "Keeping Inn Touch" This newsletter is designed to keep you informed of current marketing and product news relevant to your membership of Innkeepers Tasmania. Firstly, you could be excused for thinking Mark Webber is my new best friend - well I hope he wins the F1 Championship in 2012 but the truth is we are changing our content management system on the website right now - and I can not get rid of him just yet! Lets hope Sebastian Vettel has similar problems!! By the way - he didn't send me a Christmas card! 
Autumn Special DealsAs competition continues to demand product innovation we have just launched a range of special offers to be promoted via trade partners and consumer direct. From February 1st we will be promoting 7 nights Discovery Inns packages from only $699 per person twin share including accommodation and car rental. These deals will be valid until 30 April 2012 at which point our mid year specials will commence. More on those later. Innkeepers Hotels packages have also been significantly reduced by $30 per night and from February 1st will include our popular Free Petrol bonus PLUS a complimentary National Parks Pass. Valid February 1st - April 30th. (excluding April 6 -10) Additional special offers featuring short stays in Hobart and other products have also been posted to our website. Check them out at www.innkeeper/Special-Offers. AdvertisingLook out for a 6 page feature in the February Jetstar Magazine - the feature promotes the south and east coast of Tasmania and we have placed a half page advertisement promoting our $899 7 night Free Petrol offer with Innkeepers Hotels. See advertisement pictured in the header of your newsletter. Innkeepers Tasmania will also be partnering Tourism Tasmania during February with a print media campaign across Victoria, NSW and Queensland with News Limited. This starts Sunday 12th February. Innkeepers Tasmania will support this campaign further with weekly placements across Herald Sun in Victoria through February and March. A second stage of the campaign will commence post Easter. Planning is also complete for a national marketing program with the Weekend Australian as the distribution vehicle for five regional themed "wraps" to their Weekend Magazine. The first will appear on March 17 featuring Hobart and surrounds, followed weekly by Launceston, East Coast, North West Coast and Western Wilderness. We are planning on placement of 2 x 1/4 page advertisements in each publication. We are also partnering Sunlover Holidays in a major national campaign during February/March. Again our special Discovery Inns, Hotels, and Apartments packages will be featured in an 8 page holiday guide to be inserted in News Limited papers nationally. Some individual property packages have been included where participation has been confirmed by each property. TasVacations and Innkeepers have partnered with RACQ in QLD and RAA in SA with marketing programs targeted to their members promoting drive holidays in Tasmania. We're even on TV in Gladstone, Queensland with Jetset Travelworld. Digital MarketingInnkeepers Tasmania has engaged the professional services of Future Medium, a respected expert consultancy in the field of digital and online marketing strategies. This year marks the beginning of a stronger focus on this form of media and we look forward to bringing our member properties on this journey to maximise our mutual opportunities using tools like Facebook, Youtube, and all things online. We have a strength in numbers with our member network that needs to be harnessed better. We hope to facilitate a social media workshop as part of a planned Innkeepers Group meeting in the near future to discuss methods by which we can all benefit. More on this later. By way of background an interesting presentation was made late last year by Tourism Australia on this subject. They now have reached 2 million Facebook friends! If you are interested in learning more the presentations may be viewed at: http://www.tourism.australia.com/en-au/ Tourism TasmaniaYou will have already been kept well up to date with news from Tourism Tasmania about their restructure and key appointments. Innkeepers Tasmania has established close working relationships with key members of this new team. Innkeepers has also been invited to participate in the Tourism Tasmania brand review over coming months. We intend partnering with Tourism Tasmania in a range of marketing activities in coming months including Summer/Autumn marketing campaigns, international trade events including ATEC Workshops and familiarisation around Hobart and southern Tasmania in February, followed by ATEC Symposium in May and Australian Tourism Exchange (ATE) to be held in Perth, June 2012. Property Manuals and Rates 12/13We have completed the tedious task of loading our reservations system with all package and nightly rates for all properties and all room types. As part of this system load we will be producing Property Manuals for distribution from mid February confirming nett payment rates for nightly rates (as provided by you during mid 2011) and package rates which are formulated having regard to the average rates across member properties of each group. Notably in the current environment there has been little if any increase in rates across the group...indeed in more than a few cases rates have reduced recognising the competitive market environment. Referral Program - Take FiveIntroducing "Take Five" - a referral program designed to provide our valued clients with the very best rate of the day less a further $5! Watch for separate correspondence on this to ensure your participation in our largest referral program which harnesses one of the key strengths of our statewide membership. Should you wish to discuss this or require more information please email ian@innkeeper.com.au Until next time, 
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